the patriarchy doesn't want you to sell shit
The patriarchy tells us to “make yourself smaller, don’t come off too confident” and “definitely don’t brag about how you are an expert at anything”. “Be humble” “dont be pushy” and “stay in your lane”.
ALL of these things are what keep women entrepreneurs from being financially successful in business. I mean the statistics are absolutely WILD. Only 16% of women owned businesses will break 100K in revenue! and of that only 2.3% of them will break $1M. This blows my mind AND it doesn’t. Everything we are conditioned to be does not align with what it takes to be an entrepreneur. It takes so much emotional labor to undo all the beliefs about standing in your power and leading.
Not to mention that most women are taught to sell by old white men, who, let’s face it, do things WAYYYYY differently than we are comfortable with. My first sales coach who I paid over 10K taught me a very rigorous “closing” structure that would make you barf. Surprise! It involves a lot of pressure and mind games.
So when I scrapped that entire training I paid for, I set out to create a sales methodology that worked for me. And as a rebellious Taurus, it wasn’t going to include anything that bro-jam-sitting-on-a-fancy-car taught me.
Well, it turns out that selling authentically has everything to do with sovereignty and standing in my power and nothing about tricking or pressuring my clients into saying yes. When I fully show up in my expertise and point of view, when I am on fire with my purpose and know how to communicate that to my customers, they come out of the woodwork. When there is ZERO pressure to say “yes”, the more they feel held by me as a neutral expert and not someone who is trying to convince them.
What a relief!! We are building a new paradigm and burning down the old one that men in suits built. It doesn’t serve the new way of doing business!
If you are in need of a fresh sales strategy and want to know my exact methodology I built for myself, register here for the upcoming Sales in Your Power workshop!
