I never wanted to be good at money

I never wanted to be good at money.

I was an intuitive, hippy designer girl. I wanted to create, to sew. To have my own womenswear line. To follow my gut, to build something that felt exciting and meaningful. To make art and drink lattes and have fun parties at my shop.

But at some point, I realized I couldn’t just do the fun part of business— I had to learn all the hard shit, too.

I didn’t want to keep juggling two jobs just to pay my bills. I would nanny at 6am, go to my shop at 10am and hostess at a fine dining restaurant at 6pm. It was insane. I wanted my business to be enough — more than enough — and that meant getting serious about money.

And I don’t know how we did it looking back. We had no capital, no investors, no debt, or rich husbands. No 401Ks to tap into - it all had to come from me making smart AF choices with money.

So I dug in. I figured out how to track what was coming in and what was going out. I learned how to time study our process and price things accordingly. I learned how to understand how to charge what something is worth. I learned about cash flow forecasting and profit and loss statements, paying taxes, and profit margins.

And it all worked out. Yes I made almost every mistake along the way (which is why I am a fountain of wisdom, please tap into my mistakes instead of making them yourself!)

And looking back- 16 years later- I became the person other women turn to when their businesses feel messy and stuck.

I never planned to become someone who could read a Profit & Loss statement like a second language. But now? I’ve read more of them than I can count. I’ve helped badass women go from scraping by to doubling, even tripling their revenue — not by hustling harder, but by getting clear on their numbers and making smart choices.

Turns out, getting good at money is about making really fucking hard choices. Having clear boundaries. Clarity about your gifts. Healing people pleasing tendencies and sticking to your vision. Who knew?!