NOW is the time to sell your shit
The natural instinct of an entrepreneur after the terrible news on Tuesday is to shrink away from Instagram - to not contribute to the noise or the doom scrolling. You might be thinking - “how can I post regular business stuff while it feels like the world is ending?!”
And here’s my hot take.
This is when you need to stand in your power and sell even more.
Because there is a mom on the other end of your IG feed who is crying into her salad spinner (ahem, me last night) trying to cope with this news and also keep carrying on who needs you to advocate for her.
And before we start to feel like this is some capitalist bullshit, studies show that for every dollar spent at a local business, 68% of it circulates in the local economy. We know that this stat is even higher when you support Women-owned, Queer-owned and BIPOC-owned business. Supporting each other is KEY right now.
So if I were you I would stand in my power and sell what I have to offer like the beacon in the dark you are.
If I owned a plant store I would be talking about how good it feels to take care of something, be in control of a little living thing while the world feels like chaos and how being surrounded by plants has been studied to boost your mood and mental health.
If I owned a toy store I would be showing all the toys that keep kids occupied because parents are struggling and need a moment to drink their coffee in peace and stare out a window for a goddamn minute.
If I was a healer I would be talking about how stress and trauma can get stored in the body and it is imperative to move these feelings somatically through your body - not to mention the need to feel better while you carry on with your life.
If I had a bookstore I would be talking about how radical science fiction like Octavia Butler and Starhawk will save our hope and faith in humanity.
If I was a financial coach I would be talking about how being empowered with your money is a rebellious act of revolution and by getting your money shit together you can make choices to free you from the throes of the patriarchy.
If I had a coffee shop I would talk about the power of ritual and how you could get yourself out of the house, stop doom scrolling, get yourself a little treat and zone out for 15 minutes in community.
SEE WHAT I MEAN?! We NEED your magic right now. We need plants and massages and a good cup of coffee. We want to support our sisters in business - it feels just as good to give as it does receive this support. (And we know that retail therapy is real- no one needs to be late night buying cheap free people dupes on amazon to scratch this itch.)
The way I teach sales is all about being a beacon in the darkness for your people who need you. Imagine you are a lighthouse in the dark ocean and your dream customers see your light and are magnetically drawn to you for the exact support they need in that moment. We need your light right now. Don’t be afraid to use it.
If you struggle with finding the powerful voice to sell with ease, here is a discount code for my course, Sales in Your Power, for the next week (expires on November 15th). Use the code FUCKTHIS for 33% off.
